There have been quite a few adjustments that B2B marketers have had to make over the last two years, and many of those changes will likely carry through for the foreseeable future. While trends have become difficult to predict during these turbulent times, we’ve assembled five B2B technology marketing trends we feel will have an impact in 2022.
Webinars have become an essential tool for B2B tech marketers as they allow for live demonstrations and interactions with prospects. They offer the opportunity to show the benefits and functionality of products while also humanizing your brand. Since most technologies can be pretty complicated, and many buyers are not necessarily tech-savvy, this forum can be extremely beneficial for marketers and salespeople. Making your webinar entertaining, educational and engaging is vital to its success. Here we take a look at five keys to an engaging webinar.
We all know that simply posting organically to your company profile will not get the job done on LinkedIn. To show real results on any social media platform without the use of paid advertising, you need to leverage your personal account. Here are five tips for marketing your business with a personal LinkedIn profile.
Creating effective landing pages is an integral part of digital marketing, as this is where you'll communicate the details of your offers and capture contact information. Simplicity is a must for landing pages. Your landing pages should focus on one offer and not include any other distractions like more CTAs or pop-ups. Here we take a look at how to craft an effective landing page.