How To Create Real Relationships Through Social Media

You can use every marketing tool and tactic known to man, but without first building a relationship, you have very little chance of turning a prospect into a customer. First, let’s stop referring to potential clients as “prospects.” These are people we’re talking about, and they should be respected and treated as such. Social media offers an excellent platform to connect and build relationships with people, but you need to be your genuine self to make it happen.

Organic And Paid LinkedIn Quick Tips

LinkedIn can be a valuable platform for B2B marketers if used correctly. It presents the greatest opportunity for these types of organizations to reach their target audience via social media. Here we look at a few quick tips for both organic and paid LinkedIn initiatives.

6 Tips For Marketing Your Business With A Personal LinkedIn Profile

We all know that simply posting organically to your company profile will not get the job done on LinkedIn. To show real results on any social media platform without the use of paid advertising, you need to leverage your personal account. Here are five tips for marketing your business with a personal LinkedIn profile.

How To Use LinkedIn Ads Effectively

LinkedIn ads can be highly effective in building brand awareness and generating leads, but there is a great deal of strategy involved in developing a truly successful campaign. B2B sales requires you to make multiple touches, to multiple decision-makers, through various channels. With its business first design and granular targeting, LinkedIn ads can help you reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.

10 Ways To Increase Website Traffic With Social Media

Driving website traffic is near the top of most of our lists when it comes to social media marketing goals. Gaining followers, creating engagement and building awareness all come from consistently posting quality content, but there is more to it than content creation. Here we take a look at ten ways to increase website traffic with social media.