Social media has become an essential component of any marketing plan, but measuring success and proving ROI has long been a challenge. Since there are so many different aspects of social media and various ways both sales and marketing can use them, attribution becomes quite difficult. However, there are some basic numbers that can be tracked to determine your progress and level of success.
Establishing a social media following takes work but can provide a host of benefits for your B2B business. There is a tremendous amount of value in developing an extensive network of prospects, clients, influencers, and friends. Not only will you find customers within this network, but you will also find evangelists for your brand and even people that simply help you get through your day. Here we look at six tips to increase your social media following.
You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.
Social media is the dominant online marketing channel, and LinkedIn stands above the rest as it pertains to B2B organizations. Posting, advertising, and engaging with your audience can help to drive brand awareness and generate leads. Your approach needs to be genuine, and providing value rather than a sales pitch will help you to build a relationship with your prospects. Here we look at a few LinkedIn marketing stats and what they mean for B2B organizations.