Explaining Owned, Paid And Earned Content Distribution Channels

Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.

3 Ways To Keep Your B2B Blog Content Fresh

With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want. 

The Importance Of Data Quality In Marketing And Sales

Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.

Recent Marketing Statistics And What They Mean For B2B Organizations

Statistical analysis is essential in marketing. It allows you to keep up with trends, refine content for your audience and determine which tactics and campaigns are most effective. Here we take a look at several recent statistics and what they mean for B2B marketers.

5 Keys To Social Media Marketing

Social media marketing is more important now than ever, and a true investment of time and resources is needed to be effective. Having the right strategy is one thing. Execution is another. It’s also important to note that social media needs ongoing attention, even when an active marketing campaign is not taking place. Continuous activity is necessary in order to establish a true online presence. Having the right people in place to handle the following tasks will have a noticeable impact on the success of your campaigns.