Consistency and quality always come up when people are talking about content strategy. What is just as, if not more, important is diversity. Having different types of media that provide value to your prospects at every stage of the funnel ensures you social pages and company blog stay fresh. Here we break down eight types of media to fuel your content marketing strategy.
Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.
With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want.
Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.