Your company blog will be where the majority of your website content is housed and will drive a great deal of the traffic that comes to your site. Keeping things fresh with a variety of different media, including written articles, infographics, and videos, is a must, but you also need to cover a wide range of topics. Here we take a look at five types of articles to include in your company blog.
Written blogs are still one of the best ways to increase website traffic, build awareness, generate leads, and establish yourself as a thought leader in your industry. A successful article requires far more than just quality writing. Here we take a look at five components of a successfully written blog article.
An inbound marketing strategy involves a multitude of components and requires continuous analysis and adjustment as you move through your campaigns. Several traditional outbound methods can complement and enhance the effectiveness of your inbound efforts. Here we take a look at seven ways to improve your inbound marketing strategy.
Blogging is one of the best ways to build SEO on your website, but simply posting without an optimization strategy can take away its effectiveness. While you want your writing to be natural and informative, there are some key aspects to include in order to ensure they are properly optimized. Here we take a look at how to optimize your blog articles for SEO.
You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.