Simply dabbling in inbound marketing is not really effective. It takes a buy-in from your entire team and a well-organized plan to show real results. It is also important to note that inbound is a long-term strategy. It can take up to six months to start showing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years to come. Here’s how to get started.
Digital marketing, inbound marketing, online marketing, whatever you’d like to call it, it changes on a seemingly daily basis. Trends come and go, so we’ve selected a few that we believe have staying power and can have a true impact on your results.
An often-overlooked aspect of inbound marketing is delighting your customers once they’ve signed on with you. Focusing on this phase will help you to retain customers, upsell additional products and services, and turn your clients into evangelists for your company.