Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.
Email marketing is still a very effective means of generating leads, building brand awareness and nurturing prospects. As with any aspect of a marketing plan, your email strategy needs to be evaluated periodically. Here we’ve developed ten questions to ask when evaluating your email marketing strategy.
While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth. Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.
Have you heard of visual marketing or how beneficial it could be to your business? Visual marketing is the use of images to convey valuable information in an engaging visual format. Visual marketing helps to make memorable impressions faster. Here are a few things you need to know about visual marketing.