You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.
Creating and distributing valuable content is essential in building brand awareness, generating leads, and becoming trusted as a thought-leader in your industry. Quality and consistency are the hallmarks of successful content marketing campaigns, and it takes some key steps to establish that. Here we take a look at how your business can get started with content marketing.
Measuring the success of a content marketing campaign can be challenging and involves many different components. Content marketing does so much more than generate leads, making it difficult to truly assess your return on investment. Brand awareness, top-of-the-funnel leads, social media followers, blog subscribers, and brand evangelists are all offshoots of content marketing campaigns. Here we take a look at which KPIs accurately measure content marketing success.
Marketing and sales professionals lean on psychological tactics every day, whether we know it or not. Convincing prospects to click on an article, download an eBook, open an email or engage with a social post requires a bit of tactical authenticity involving various psychological theories.
In order to carry out a truly successful digital marketing campaign, you need to leverage several channels. When speaking on the topic of multi-channel marketing, many believe they’re implementing this strategy by simply using a couple of tactics like email and teleprospecting. The reality is that you need to come a bit closer to an omni-channel model in order to reap the true benefits of digital marketing. You may have a database of a thousand companies that you want to go after, and every one of them has multiple contacts that you need to get on board to ultimately make a sale. Each of those contacts may have a different channel they prefer to get their information from and each will have different topics and approaches that resonate with them. This makes it imperative that you develop a long-term strategy to touch each of your prospects in a variety of ways. Here we’ll dive into some of the major channels and tactics that should be implemented to craft an effective digital marketing campaign.
