Marketing automation platforms such as HubSpot And SharpSpring have proven their worth and have become an absolutely essential component of digital marketing. Automation platforms have a wide variety of tools and functionality to fit nearly any marketing plan, but there are some critical features that make them integral to modern digital campaigns.
Your contact database is central to your marketing strategy, and the quality of this data can have a significant impact on the success of your campaigns. Periodically cleaning up your database is an essential, albeit arduous task. Here are a few tips to help get your contact contacts in order.
Content marketing can be an extremely effective means of driving website visits and conversions, provided you have a well thought out and organized plan. A content calendar is an organizational tool that helps to improve the efficiency and effectiveness of your campaigns as well as your marketing team.
Marketing automation platforms have become a requirement in today’s digital world and they continue to evolve at a tremendous pace. B2B organizations looking to leverage highly measurable marketing campaigns will rely heavily on platforms that allow for detailed tracking in a centralized dashboard. While there are numerous tools that can be used as part of a marketing stack, having one platform that offers a variety of powerful tools and integrations can make managing and measuring your campaigns much more efficient. That being said, changes in technology and customer behavior continue to shape the evolution of marketing automation platforms.