As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.
The best way to be successful in marketing is to have a good plan to execute. This is never something that is done alone, and a good marketing team to bounce ideas off each other is essential. With that said, I have some tips that can help you start building the foundation of a marketing plan so that your business is successful.
While many organizations focus the majority of their resources on large channel partners, there is a great deal of opportunity in supporting your smaller partners as well. Helping another organization grow through your product's sales builds loyalty and can improve your channel ecosystem's health. While smaller partners may require more support than larger ones, the payoff can be worth it. Here we take a look at a few ways to help your smaller channel partners generate more revenue.
Your mental and physical health, as well as productivity and creativity, are a direct result of your daily routine and the amount of time and energy you focus on your own well-being. Countless studies have documented the importance of self-care and its relevance in the business world. Here we take a look at five health goals that can benefit your health, and your marketing career.
Inbound marketing takes buy-in from your entire team and a well-organized plan to show real results. It is also important to remember that inbound marketing is a long-term strategy. It can take months to start seeing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years. Here are some tips to help you get started.