Compelling blog copy often includes a story that the writer picked up somewhere along their travels that helps to prove the point they are making in the article. That inspiration can come from a number of different sources. Here we take a look at where to gain inspiration for your blog copy.
Think about all of the time and money you invest in developing content, sharing content on social media, optimizing web pages, and running pay-per-click advertising campaigns. If you’ve got nothing in place to capture and convert your website visitors into leads, your efforts to drive traffic are wasted. Here are three essentials to include in your online marketing strategy.
While the return to the office has begun, many marketers remain working from home, whether temporarily or now, on a permanent basis. Most of us have become used to the daily grind from our home office, but challenges continue for many. Remaining productive in a work-from-home environment is a bit different than in an office setting. Here we take a look at five ways marketers can remain productive at home.
Growing a B2B tech firm often includes the need for innovation and new products. Marketing new technology poses a particular challenge as not only do you need to make people aware of the product. You need to let them know what it does, how it works, and why they need it. A variety of strategies, tactics, and channels need to be leveraged to ensure you're reaching your target audience at the right time, the right place, and with the right message. Here we take a look at seven ways to accelerate growth at your B2B technology firm.