Email marketing is still a very effective way to communicate with and market to your prospects, however, the rules of the game have changed a bit over the years. Email pieces need to be carefully crafted in order to have an impact. Here we explore some of the key reasons your email campaigns may not be bringing the expected results.
Inbound, or digital marketing, is not a quick fix, it is a long-term solution. While certain tactics such as paid advertising will pay immediate dividends, once the ads are down, they stop producing. There are many different steps required in creating a lasting digital lead generation engine. Here are five of the most important.