At Winn Technology Group, we understand the importance of staying up-to-date with the latest trends in B2B technology, so we provide content that helps companies stay ahead of the curve. We cover topics such as lead generation, content marketing, and email campaigns – our blog is a great resource for folks in the B2B tech space. Here are 5 of our most popular blogs from 2025.
Sustainable growth in the current B2B environment requires a shift in strategy. It demands looking beyond the product roadmap and focusing on the entire ecosystem surrounding your offering. Buyers are more sophisticated, budgets are tighter, and the decision-making process involves more stakeholders than before.
Every third Monday in January, the United States honors the life of Dr. Martin Luther King Jr. It is a day of reflection, service, and education, marking the birthday of one of the world's most influential civil rights leaders. While many know him for his "I Have a Dream" speech, the history behind the man and the holiday itself is filled with fascinating details that often go overlooked.
For over two decades, digital pundits have predicted the death of email. Yet, year after year, the channel remains the backbone of digital communication. It doesn't die; it adapts. As we look toward 2026, the inbox is poised for another massive evolution. The days of batch-and-blast newsletters and static promotional images are rapidly fading. Here is what the landscape of email marketing will likely look like in 2026, and how you can prepare for the shift.
Once considered a "nice-to-have" or a luxury reserved for massive brands with Super Bowl budgets, video has become a fundamental necessity for B2B success. It is the bridge between complex solutions and human understanding. It turns faceless corporations into relatable partners. If you aren't leveraging a video strategy yet, you are likely losing ground to competitors who are.
