With widespread shutdowns still in effect and further shutdowns imminent, virtual events will continue to dominate the business world. However, there is still interest and demand for live events as well. The future of B2B events appears to be a hybrid of the two. Even as the pandemic wanes, we can expect a virtual component to remain in place for many major events due to the overall success they have had. The challenge comes with merging both the virtual and live experience into one holistic event that provides value regardless of how you choose to attend.
Even with some in-person events returning, online events appear poised to continue in abundance, popularity, and effectiveness. Promoting a virtual event is a bit different than those held in person. While the cost is typically much lower without the need for travel or lodging, and being held online opens you up to a worldwide audience, the in-person experience is the biggest draw for many potential attendees. Pulling off a successful online event requires a creative team and collaborative effort between all sales and marketing divisions. Here we look at how to increase attendance at your next online event.
When it comes to marketing, Email is one of the most effective and simple ways to reach your audience. Email alone has the potential to grow your business as long as it is done correctly. If you are looking to increase your open and click rate, here are a few tips that we have compiled for using such a powerful tool:
You can use every marketing tool and tactic known to man, but without first building a relationship, you have very little chance of turning a prospect into a customer. First, let’s stop referring to potential clients as “prospects.” These are people we’re talking about, and they should be respected and treated as such. Social media offers an excellent platform to connect and build relationships with people, but you need to be your genuine self to make it happen.