Courtney Lawson

Recent Posts

Surprising New Year's Eve Fun Facts

The transition from one year to the next is perhaps the most universally celebrated holiday on Earth, yet the customs surrounding it are as diverse as they are ancient. For many, the routine is standard: a glass of champagne, a rendition of a song nobody quite knows the lyrics to, and a kiss at midnight. But have you ever stopped to wonder why we do these things?

How Sales Teams Can Win Big During The Slow Holiday Season

The phones stop ringing. Inboxes go quiet. The office (or Zoom room) feels like a ghost town. For most sales professionals, the end of the year brings a mix of relief and anxiety. While it’s tempting to coast through December on eggnog and leftover PTO, the holiday season actually presents a unique opportunity.

Fantastic Holiday Facts That Might Surprise You This Season

We all think we know the holidays. It's that time of year filled with specific traditions, familiar songs, and the same old stories we’ve heard since childhood. But peel back the layers of tinsel and wrapping paper, and you’ll find a history that is far stranger and more fascinating than the Hallmark movies suggest.

Beyond The Sale: Building Your Brand Through Email Marketing

Many businesses view email strictly as a sales channel—a way to blast discount codes and product launches. While it is undoubtedly effective for revenue, treating it solely as a transaction engine is a missed opportunity. When executed correctly, email is one of the most powerful tools for establishing who you are, what you stand for, and why your audience should care. It turns casual browsers into loyal advocates.

The Best Holiday Songs To Boost Morale And Keep Productivity High

Music in the workplace is a powerful tool. It can boost morale, improve focus, and create a sense of shared culture. However, holiday music occupies a unique and often polarizing space in the professional world. Finding the perfect balance is an art form. You want a playlist that captures the festive spirit without derailing the workflow. Here is a look at the most popular—and office-appropriate—holiday tracks to queue up this season.