Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.
More B2B organizations are realizing the effectiveness of account-based marketing in closing key accounts. Setting up a true ABM campaign will require a great deal of research and organization, but can provide several important benefits.
With personalization being at the top of everyone’s marketing wish list, account-based marketing programs have become the most effective means of closing key accounts. As with any other marketing campaign, there are several steps necessary to make them successful. Here we’ve outlined seven steps for creating a successful ABM campaign.
Account-based programs are an integral part of an overall growth marketing strategy when the goal is to bring in your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps and the implementation will require a multi-channel approach. Here we highlight three of the most effective ways to gain business from your priority accounts.