Regardless of the scale of your account-based marketing campaign, there are several key tasks you’ll need to address prior to launch. Here we’ve broken down the steps necessary to prepare an ABM campaign that leverages content marketing, social media advertising, email and teleprospecting.
Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.
More B2B organizations are realizing the effectiveness of account-based marketing in closing key accounts. Setting up a true ABM campaign will require a great deal of research and organization, but can provide several important benefits.