Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.
Your contact database is central to your marketing strategy, and the quality of this data can have a significant impact on the success of your campaigns. Periodically cleaning up your database is an essential, albeit arduous task. Here are a few tips to help get your contact contacts in order.
Email marketing is still a very effective way to communicate with and market to your prospects, however, the rules of the game have changed a bit over the years. Email pieces need to be carefully crafted in order to have an impact. Here we explore some of the key reasons your email campaigns may not be bringing the expected results.
Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.