4 Email Workflows To Include In Your Digital Marketing Plan

Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.

5 Email Marketing Tips For 2021

Getting email marketing right can be a difficult task. Even if you’ve followed every best practice and have a compelling copy, there’s still a chance your campaign won’t reach your goals. It is, however, still a highly effective means of reaching a wide audience and nurturing prospects through the pipeline.

The Importance Of Data Quality In Marketing And Sales

Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.

Spring Cleaning Your Contact Database

Your contact database is central to your marketing strategy, and the quality of this data can have a significant impact on the success of your campaigns. Periodically cleaning up your database is an essential, albeit arduous task. Here are a few tips to help get your contact contacts in order.

What’s Wrong With Your Email Marketing Campaigns?

Email marketing is still a very effective way to communicate with and market to your prospects, however, the rules of the game have changed a bit over the years. Email pieces need to be carefully crafted in order to have an impact. Here we explore some of the key reasons your email campaigns may not be bringing the expected results.