Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.
Email marketing is still a very effective means of generating leads, building brand awareness and nurturing prospects. As with any aspect of a marketing plan, your email strategy needs to be evaluated periodically. Here we’ve developed ten questions to ask when evaluating your email marketing strategy.
The ability to segment your contacts based on a variety of different factors allows you to personalize your messaging in such a way as to grab and hold their attention. It also helps you to communicate with them through their preferred method and pitch them solutions that truly fit their needs. Here we break down some of the most common ways to segment your audience as it pertains to demographic and psychographic information.
Email is an important tool to an overall marketing strategy and can still be highly effective if implemented properly. Email is no longer just a numbers game. Detailed personalization, eye-catching subject lines and valuable content are all necessary ingredients to an effective email campaign. When looking at your email strategy as a whole, there are ten questions to consider.