Trade shows can provide a significant boost to revenue and brand awareness, provided you’re attending the right ones and you’ve thoroughly prepared. There are several things to consider prior to attending an event.
With so many ways to reach out and communicate in 2019, we often forget the powerful impact that our ability to speak publicly and in front of large groups can leave. Focusing on some key aspects of the skill can be the best way to improve yours. I would characterize a successful speech around five points; clarity, posture, grammar, vocabulary, and eye contact. The very first businesses and marketers wouldn't have had a studio or a Twitter account; it would have begun with rhetorical skill. The ability to motivate, inspire, and persuade another person to believe in you or your idea in person is perhaps the most important skill for building a successful message, relationship, or business.
Trade shows can provide significant ROI for B2B organizations provided you have adequately prepared. Monitors, display items, lead capture strategies, business cards, and company information are all necessary elements for a successful show, but this article is all about the swag. Giveaways not only help to draw people to your booth, but they can also nurture prospects if they are usable items that bear your company brand. The idea here is to provide value, whether it is educational or entertaining while keeping your company name in front of your prospects.
On January 23rd and 24th Tampa Bay hosted its annual innovation trade show at the Amalie Arena called Synapse Summit, and it felt more like a roller-coaster ride than a trade show. It attracted over five thousand attendees in a variety of fields and respective verticals. There were numerous C-Level leaders speaking on panels, start-up founders in breakout discussions, cutting edge state-of-the-art technology on display, and an all-access main stage with celebrities and CEO’s of fortune 500 companies giving their input on the future of innovation and entrepreneurs in Tampa Bay and the greater Florida area. There were many areas of note at the Synapse Summit; however, several key areas did manage to steal the show.
Presenting at a trade show offers several opportunities to enhance your business. Generating leads and improving brand awareness are two of the most important. When preparing for a trade show there are many different ways you can optimize your approach. Here we break down ten aspects of your preparation that will require attention to detail.