Video has become an essential tool in B2B marketing for a variety of reasons. They are easily absorbed and shared more through social channels than written articles. They help you to humanize your brand and show off your products in action. Here we take a look at five types of videos that are essential to your marketing plan.
When using videos for marketing purposes you want to make the most of your time and investment. When we talk about enhancing video content, we are mainly talking about how to maximize the time and money spent for this content. Here are a few tips on how to do this and effectively reach your audience without losing them in the process.
The power of video has become well known through all marketing circles and its inclusion in your campaigns has become a near necessity. There are many different types of videos that can be used to reach your audience. Here are a few of our favorites.
The appeal of video content marketing continues to grow. According to the statistics, 52 percent of marketing executives that focus on video content state that video provides the best ROI when compared with all other types of marketing content in their overall strategy.
Video has become the preferred way to consume content by many in the marketing and tech space and cutting through the clutter can be difficult. Creating strong content that drives engagement and provides continuous website traffic requires a close look into what makes people consume video.