The power of video has become well known through all marketing circles and its inclusion in your campaigns has become a near necessity.  There are many different types of videos that can be used to reach your audience.  Here are a few of our favorites.

Commercial

This type of video is created with the intention of advertising your business or a product.  Much like the commercials you see on television, they can take on many forms.  Funny commercials and those that speak to social issues are some of the most effective.

How To

How to videos give you an in depth look at the steps necessary to carry out a certain action or achieve a particular goal.  Many blog posts are written in this format and can be easily translated into video.

Episodic

Creating a series can help you establish a loyal following that waits in anticipation to engage with your videos.  These videos should follow a common theme with a similar naming convention.  They don’t need to be long but should provide value and leave the audience wanting more.

Promo

Promotional videos can be used to advertise an upcoming event or a new product launch.  These types of videos are meant to build hype and give your audience an idea of what to expect from your product or event.

Influencer

Using influencers in your marketing campaigns is one of the biggest trends today.  Getting an influential person to speak on your behalf or to simply appear in one of your videos can increase your reach and improve your credibility.

Brand

A brand video centers around your mission statement.  It should provide information on how your company started, its core values and what you offer.  Including employees in the production of these videos will help to humanize your brand and improve company culture.

Trending

Capitalizing on industry or mainstream trends has long been a technique used by bloggers and social media marketers and can be extremely effective when translated to video.  Combining these videos along with trending hashtags and calls to action can make your videos powerful lead generation tools.

Case Study

Case studies are a great way to show off the quality and usefulness of your products without coming across as overly promotional.  Having reputable clients speak to the effectiveness of your products or services can provide you with the same results as high-profile influencers.

Testimonials

A testimonial is similar to a case study but speaks more to the customer experience than a specific product or service.  This humanizes your brand without having to speak on your own behalf.  A well thought out testimonial can greatly improve the reputation of your company.

News Release

News releases are a part of nearly every website and an important piece to your overall marketing strategy.  Using video for your news releases increases the likelihood they’ll be picked up by major publications and spread across social media.

Video is undoubtedly becoming and essential piece of marketing as it’s reach can far outweigh written posts.  There are several inexpensive ways to produce and edit videos so they can be incorporated on nearly any budget.