Content marketing has a variety of different uses and can bring about positive results when your campaigns are designed to reach specific goals. Your initiatives will determine which types of content you will use and how you will distribute them. Here we look at a few of the key ways B2B organizations are using content marketing today.
As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.
Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.