As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.
Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.
Using a variety of channels to reach your prospects is nothing new, but determining which tactics work best together, and for what purpose, is imperative in capitalizing on a multi-channel approach. Here we’ve outlined five multi-channel marketing campaigns that leverage both inbound and outbound tactics.