5 Multi-Channel Marketing Campaign Ideas For Your B2B Tech Firm

Using a variety of channels to reach your prospects is nothing new, but determining which tactics work best together, and for what purpose, is imperative in capitalizing on a multi-channel approach. Here we’ve outlined five multi-channel marketing campaigns that leverage both inbound and outbound tactics.

Pairing Digital Tactics To Spread Your Marketing Message

Taking a multi-channel approach to your marketing campaigns can make them more effective and enable you to reach more of your target audience. Some digital tactics work hand-in-hand. Here we’ve identified three digital pairings that can breathe new life into your campaigns.

B2B Marketing Bucket List For 2020

While budgets and strategies are being formed throughout the fourth quarter, consider doing something new with your marketing dollars for 2020. Here are just a few suggestions to give your marketing efforts a boost in the new year.

Filling In The Gaps: 4 Ways Outbound And Inbound Complement Each Other

While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth.  Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.

May The 4th Be With You: 4 Growth Marketing Lessons From Star Wars

Star Wars is one of the most successful franchises of all time and puts on full display what it takes to reach a wide audience and build a loyal following.  While they may have a much bigger marketing budget than your typical B2B technology firm, there are many lessons we can learn from their success.