Star Wars is one of the most successful franchises of all time and puts on full display what it takes to reach a wide audience and build a loyal following. While they may have a much bigger marketing budget than your typical B2B technology firm, there are many lessons we can learn from their success.
Webinars are a great way for B2B organizations to build brand and product awareness. An often-underused tactic, webinars not only give you a chance to educate your prospects on your products, they also help to humanize your brand and build awareness. Here are four simple steps to make your next webinar a success.
The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.