Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.
Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.
Attracting new customers is essential for a business to grow, but even more important is retaining your current clients. The costs associated with acquiring new customers is far greater than gaining renewals. Focusing on retaining and upselling current customers can have a very positive impact on your overall customer acquisition costs. There are other benefits including gaining evangelists for your brand and improving word of mouth advertising. Here we take a look at 5 ways to improve your customer retention rate.