Refining marketing efforts to align with specific goals has become even more important in a time when budgets have contracted and a great deal of uncertainty about the future remains. Staying focused on growth can be difficult in these types of situations, but it is essential to the long-term success of your business.
Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.
Digital marketing has taken on an even greater importance for B2B organizations in 2020, and it appears that trend will continue into the foreseeable future. While most companies have some semblance of a marketing team, many either lack, or are unfamiliar with the team members needed to implement an effective digital marketing strategy. Here we break down ten key members of an effective digital marketing team.
Marketing leaders have had to adapt very quickly to changing markets as well as basic company operations. So many of us are in an unfamiliar position working from home and being isolated from coworkers, friends and family. Marketers tend to draw their creativity from life experiences and interactions with other people. With both of those effectively being put on hold, it is up to marketing leaders to keep their teams from becoming stale. Here are five ways to inspire creativity in your marketing team.