Promoting through multiple channels and with a variety of content will create visibility for your event, get you in front of your desired audience, and help drive attendance. While in-person and online events appeal to audiences differently, how you promote them will be very similar. Here we take a look at how to promote your next B2B tech event.
In-person events are finally coming back, and it's time for organizations to start planning how to fully take advantage of what was once an integral part of marketing. While it may take a little while before everyone is willing and able to attend, there are many who are chomping at the bit to get out and network face to face. There are a variety of different types of events that your business can both attend and host.
With in-person trade shows and conferences slowly starting to make a comeback, we thought it would be a good idea to put together some best practices as all of us are surely a bit rusty with our live event strategy. Prior to the pandemic, in-person events were one of the top ways to meet new prospects, build relationships and generate leads. They also served as a great learning experience and an opportunity to grow brand recognition. With that in mind, we've put together a few tips on how to get the most out of in-person events.
Online events have become the norm over the last six months and with their success, we are sure to see a lot more of them. While many of the tactics used to promote these events will be the same as traditional events, the messaging will be a bit different. Rather than traditional event promotion that hypes up the venue, vendors and experience, online event marketers need to treat these events like a webinar by fully propping up the content and speakers that will present. Here we take a look at several tactics to help promote your next online event.