Demand Generation Blog

Webinars have become an essential tool for B2B tech marketers as they allow for live demonstrations and interactions with prospects. They offer the opportunity to show the benefits and functionality of products while also humanizing your brand. Since most technologies can be pretty complicated, and many buyers are not necessarily tech-savvy, this forum can be extremely beneficial for marketers and salespeople. Making your webinar entertaining, educational and engaging is vital to its success. Here we take a look at five keys to an engaging webinar.

Virtual events have taken over in the last two years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we take a look at six reasons your tech firm should host a webinar.

Promoting through multiple channels and with a variety of content will create visibility for your event, get you in front of your desired audience, and help drive attendance. While in-person and online events appeal to audiences differently, how you promote them will be very similar. Here we take a look at how to promote your next B2B tech event.

In-person events are finally coming back, and it's time for organizations to start planning how to fully take advantage of what was once an integral part of marketing. While it may take a little while before everyone is willing and able to attend, there are many who are chomping at the bit to get out and network face to face. There are a variety of different types of events that your business can both attend and host.

With in-person trade shows and conferences slowly starting to make a comeback, we thought it would be a good idea to put together some best practices as all of us are surely a bit rusty with our live event strategy. Prior to the pandemic, in-person events were one of the top ways to meet new prospects, build relationships and generate leads. They also served as a great learning experience and an opportunity to grow brand recognition. With that in mind, we've put together a few tips on how to get the most out of in-person events.