Promoting through multiple channels and with a variety of content will create visibility for your event, get you in front of your desired audience, and help drive attendance. While in-person and online events appeal to audiences differently, how you promote them will be very similar. Here we take a look at how to promote your next B2B tech event.
Visual Content
Video and high-quality images on your social media, website, and registration pages will catch the eye of potential attendees. If you have a video from a previous event, it can be used as part of your promotions to showcase the education and entertainment people can expect. Graphics can be used to create digital flyers as well as photos from previous events.
Blog Articles
You’ll want to create blog articles that preview the topics that will be covered during your event. Highlight the speakers that will be presenting, the different talk tracks, and any entertainment you have scheduled. Be sure to include a link to your registration page at the end of each article you post.
Social Media
Social media is a vital tool for event promotion, especially for those that are online. Blog posts, visual content, and links to your registration page with small blurbs should all be posted multiple times per week leading up to your event. Posts that count down the days until your event can help build the hype and drive registrations.
Email Blasts
Email blasts should be sent out each week leading up to your event. The messaging should include all relevant information as well as previews of the subject matter and highlights from previous events. A call to action that leads to your registration page is a must-have for each email you send.
Industry Influencers
Reaching out to influencers in your industry to help promote and even present can help lend credibility to your event. Those with large social networks can get the word out rather quickly and help you attract the right attendees. You may need to offer an incentive to get them on board, but it can be well worth it.
Teleprospecting Outreach
Getting on the telephone to relay invitations can be more effective than digital channels and help you secure a more solid commitment to attend. This can also help you recruit other organization members that may be involved in decision-making and ensure you’ve been reaching out to the correct contacts.
Paid Social And Google Ads
If you’re recruiting for a large-scale event, it is a good idea to invest a bit of your marketing budget into paid ads. These ads should include a brief copy highlighting the most exciting parts of your events and be linked to your registration page. Segment your audience carefully to ensure you’re getting in front of the right prospects.
Registration Page
Highlight the venue and entertainment with imagery on your sign-up page. Make sure you don’t include too much media to where it slows down your page load speed. Your primary CTA that links to your registration page should stand out and jump off the page. This call to action should be placed on all digital event marketing materials.
Confirmation and Reminder Emails
This may be your first direct communication with an attendee. It’s important that your confirmation email contains all relevant information to prepare your attendee for the event. Additionally, one or more reminder emails and/or teleprospecting calls will help ensure those who sign up show up.
Winn has over 30 years of experience in acquiring attendees for some of the largest technology events in the world. Contact us today to learn how we can make your next in-person or online event a success!
