When it comes to lead nurturing, do you struggle with being “Ghosted” by potential customers? If you are stuck wondering why some leads go cold, it may be time to reevaluate and revitalize your lead nurturing processes. Did you know that nearly 80% of leads never become sales? That number sounds like a high one, but in the grand scheme of things, a 20% close rate is pretty good! Here are a few ways to make sure your leads are being nurtured properly so that you are closing the maximum amount of deals possible:
Nurturing leads tends to be an overlooked aspect of B2B marketing despite its effectiveness and relatively inexpensive implementation. Especially with long sales cycles and complex products, marketers and sales teams need to remain patient and persistent with those that are not quite ready to buy. Growing your business requires maintaining a healthy funnel of leads. Here we break down some of the key channels to use for nurturing leads and the different types of campaigns you can run.
The eternal struggle of sales and marketing alignment comes down to the volume and quality of the leads being generated. Creating a higher quality lead can only be achieved when sales and marketing teams collaborate to establish clear buyer personas and lead definitions. Once that has been accomplished, you can dive into the tactical side of lead generation. Here we outline how marketers can produce a higher quality lead.