Nurturing Leads With A Growth Marketing Mindset

Nurturing leads tends to be an overlooked aspect of B2B marketing despite its effectiveness and relatively inexpensive implementation. Especially with long sales cycles and complex products, marketers and sales teams need to remain patient and persistent with those that are not quite ready to buy. Growing your business requires maintaining a healthy funnel of leads. Here we break down some of the key channels to use for nurturing leads and the different types of campaigns you can run.

How To Produce A Higher Quality Lead

The eternal struggle of sales and marketing alignment comes down to the volume and quality of the leads being generated. Creating a higher quality lead can only be achieved when sales and marketing teams collaborate to establish clear buyer personas and lead definitions. Once that has been accomplished, you can dive into the tactical side of lead generation. Here we outline how marketers can produce a higher quality lead.

How To Follow Up And Nurture B2B Leads

Timely follow ups and lead nurturing are instrumental in establishing a healthy sales and marketing pipeline. Knowing your prospects preferred method of communication and nurturing leads with a multi-channel approach will ensure the efforts made to get them in your funnel will not go to waste.

5 Keys To B2B Customer Retention

Developing customer loyalty is an integral part of sustaining and growing any business.  Not only do loyal customers provide you with consistent income, it is much more cost effective to retain and upsell current clients.

5 Ways To Revive B2B Leads That Have Gone Cold

There are several factors that contribute to a B2B lead going cold.  It may be from lack of interest, an ineffective value proposition, or they may simply be too busy to explore new products or services.  In any case, there are several ways you can reopen the lines of communication.