The Importance Of Data Quality In Marketing And Sales

Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.

5 Essential Prospecting Techniques For B2B Salespeople

Gone are the days of the slick, smooth talking salesperson. Today’s sales pipelines are built on trust, providing value and building relationships. With long sales cycles and multiple decision makers, B2B sales requires developing a certain level of trust. Here are five techniques that can be used to make this happen.

How Teleprospecting Fits Into A Growth Marketing Strategy

Growth marketing requires using a variety of different channels to communicate with your prospects. Teleprospecting doesn’t play quite the role in campaigns as it did in the past, but there are still some essential facets that only a well-orchestrated telephone campaign can produce.

Ten Tips For Teleprospecting Success

The need and desire for a personal touch means that teleprospecting will never become obsolete.  While its role in marketing strategies has changed, there is tremendous value in regards to lead qualification, appointment setting, gathering business intelligence and event promotion.  Here we outline how to get the most out of your teleprospecting efforts.

Teleprospecting In The Digital Age


It goes without saying that Teleprospecting has changed with the broadening of the digital world. People are on their phones more than ever, but less interested in conversing on the phone. With the increased difficulty in Teleprospecting in recent years, it is important to make sure your campaign is well thought out and targeted for your desired outcome. Here are a few ways to make sure your campaign is successful.