The two major components in recruiting profitable channel partners include a comprehensive outreach plan and the aspects of the partner program itself. In order to successfully recruit the right channel partners, both of these components need to be well-organized and appeal to your ideal partner organization. Here we look at the most important aspects of a partner program and the most effective tactics to use in recruiting efforts.
Supporting your channel partners in their marketing efforts is essential to the health and success of your ecosystem. Many smaller channel partners may lack the resources to market your product properly. In comparison, larger partners are likely to focus on reselling products for businesses that are adequately supported. The more tools and resources you provide to your partners, the more they will focus on and succeed in selling your solutions. Here we take a look at a few ways to enhance marketing efforts throughout your channel ecosystem.