While it may seem a bit illogical, many market development funds go unused by channel partners. There are several reasons this happens, but luckily, they can be easily addressed. MDFs help partners to generate revenue, so when they go unused, this hurts both the partner and your organization.
Recruiting profitable channel partners is a priority for many organizations, but before you can begin to entice ideal partners to sign on, you need to ensure your program is attractive. There is a great deal of competition out there to recruit partners, with new programs and company mergers happening all the time. Here we take a look at what makes an attractive channel partner program.
Managing a channel ecosystem is tough work and providing your partners with the support they need to be successful is an ongoing process. Each partner will have different needs and shortcomings. As a channel manager it is imperative that you treat each of your partners as individuals and support them accordingly. Here we take a look at how to make marketing easy for your channel partners.
Many large corporations depend on channel partners to market and sell their products and services. Continuously recruiting new partners is essential to the growth and health of channel partner ecosystems. Identifying those that will be profitable prior to launching your recruiting efforts will make your campaigns more effective. Here we take a look at four marketing tactics to help you recruit new channel partners.
Recruiting channel partners can be a time intensive and expensive initiative, making it vital that you onboard only those organizations that have the potential to be a revenue generating partner. Each organization will have their own set of guidelines they can use to develop an ideal partner persona so that recruiting efforts will be more efficient. Here we take a look at three of the most important attributes of an ideal channel partner.