Demand Generation Blog

The health of channel ecosystems is now a focal point of channel leaders, with the idea of taking a more hands-on approach at supporting partners becoming a much-needed reality. Relying on just a few partners to generate revenue is no longer a sustainable approach. Each partner needs to be invested in and guided to the point of profitability for the channel model to be successful. Establishing an ecosystem mindset built around the idea of holistic success takes a concerted effort on behalf of channel leaders to develop their partners.

Strengthening your channel ecosystem is the best way to attract new, profitable partners. While the compensation you offer will be one of the most impactful recruiting factors, several other aspects of your program should be addressed to attract the ideal partners. Here we take a look at how to create an ecosystem that attracts profitable channel partners.

While it may seem a bit illogical, many market development funds go unused by channel partners. There are several reasons this happens, but luckily, they can be easily addressed. MDFs help partners to generate revenue, so when they go unused, this hurts both the partner and your organization.

Recruiting profitable channel partners is a priority for many organizations, but before you can begin to entice ideal partners to sign on, you need to ensure your program is attractive. There is a great deal of competition out there to recruit partners, with new programs and company mergers happening all the time. Here we take a look at what makes an attractive channel partner program.

Managing a channel ecosystem is tough work and providing your partners with the support they need to be successful is an ongoing process. Each partner will have different needs and shortcomings. As a channel manager it is imperative that you treat each of your partners as individuals and support them accordingly. Here we take a look at how to make marketing easy for your channel partners.