Compelling blog copy often includes a story that the writer picked up somewhere along their travels that helps to prove the point they are making in the article. That inspiration can come from a number of different sources. Here we take a look at where to gain inspiration for your blog copy.
Creating premium content is a vital part of inbound marketing and provides you with in-depth content that can be gated by a form to capture leads or your sales team's use as fulfillment pieces. Ebooks, whitepapers, and case studies will typically make up the majority of your premium content library, and creating at least one piece per quarter should be your minimum goal. Here we take a look at how to write and design an eBook.
Your company blog will be where the majority of your website content is housed and will drive a great deal of the traffic that comes to your site. Keeping things fresh with a variety of different media, including written articles, infographics, and videos, is a must, but you also need to cover a wide range of topics. Here we take a look at five types of articles to include in your company blog.