While most marketing initiatives are measured by leads generated and revenue created, content marketing has a host of other benefits that contribute to your bottom line. While showing ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.
With 2020 being such a challenging and unpredictable year, we’re all hoping 2021 will go a little more according to plan. That being said, there are several new challenges ahead of us and there is always room for improvement. Here we take a look at five digital marketing resolutions for the new year.
Having a strong online network has increased in importance as companies have been operating fairly lean these days and everything is being done in the virtual world. This means many businesses have relied upon already established relationships that have proven fruitful versus trying something new and shiny. Your professional network can open a lot of doors for you, even indirectly. Here we take a look at several ways to grow your online network in 2021.
Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.