Supporting your channel partners in their marketing efforts is vital to generating revenue and ensuring they are focused on selling your products. Providing market development funds and a list of approved marketing vendors is an important first step, but including pre-structured campaigns along with the content needed to implement them will guarantee consistent messaging and help solve the bandwidth issues that so often plague channel partners. Here we outline three different micro-digital marketing campaigns that can be used to support your channel community.
While few will question the importance of digital marketing, there still seems to be a struggle for marketers to prove what they are doing is having a true impact on the business. While many will look to the bottom line of sales directly attributed to digital activity, far more metrics indicate company growth, brand awareness, trust, and authority. Here we take a look at which digital marketing metrics mean the most.
The world has changed dramatically over the last year and a half, and a bit of reorganizing is in order for every marketing department. As the world begins to open up again, this summer presents an excellent opportunity for B2B tech firms to tackle a few initiatives that will ensure their future growth. Here we take a look at a few key summer marketing initiatives for B2B tech firms.
Social media has become an essential component of any marketing plan, but measuring success and proving ROI has long been a challenge. Since there are so many different aspects of social media and various ways both sales and marketing can use them, attribution becomes quite difficult. However, there are some basic numbers that can be tracked to determine your progress and level of success.