Questions To Ask Before Developing A Digital Marketing Plan

Digital marketing success starts with a plan, but before you can draft an official document, there are some questions that need to be answered.

5 Ways B2B Organization Can Increase Online Presence

Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.

Building A More Effective Marketing Department

Remaining productive over these last few months has been challenging. Finding alternatives to live events, remaining in steady communication, collaborating on projects and adjusting our daily personal routines are just a few of the challenges we’ve all had to deal with. 

Explaining Owned, Paid And Earned Content Distribution Channels

Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.

The Importance Of Data Quality In Marketing And Sales

Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.