The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can actually be a good thing if you’re both on the same page. In order to establish true alignment, sales and marketing need to function as one cohesive unit. Here we take a look at a few key steps needed to make that happen.
