Michael Auer

Recent Posts

What You Need To Know About Your Prospects Before Pitching

It is important to perform research and learn everything you can about a prospect before reaching out to them. The more you are able to tailor your presentation to their needs, the better chance you have at gaining their business. Here we explore some key elements to include in your research.

Are Your Channel Marketing Priorities In Order?

A recent webinar put on by SiriusDecisions highlighted the current and assumed future priorities of channel leaders. Here we break down where channel leaders should focus their resources in the immediate future.

How To Successfully Market Your Medical Technology

There is a great deal of competition in the medical technology industry, which places a tremendous emphasis on marketing your products correctly. Using a multi-channel approach to your campaigns will allow you to reach more of the right prospects. Here are three tactics to use to effectively market your medical technology.

5 Benefits Of B2B Account-Based Marketing

More B2B organizations are realizing the effectiveness of account-based marketing in closing key accounts. Setting up a true ABM campaign will require a great deal of research and organization, but can provide several important benefits.

Key Components Of An Inbound Marketing Plan

Successful marketing requires a clear plan that outlines every aspect of your marketing strategy.  Inbound marketing is different from traditional marketing concepts, and therefore requires unique components. Here we’ve outlined every section to include in your inbound marketing plan.