Michael Auer

Recent Posts

Building Your B2B Brand Through Multi-Channel Marketing

As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.

How To Generate More Revenue From Smaller Channel Partners

While many organizations focus the majority of their resources on large channel partners, there is a great deal of opportunity in supporting your smaller partners as well. Helping another organization grow through your product's sales builds loyalty and can improve your channel ecosystem's health. While smaller partners may require more support than larger ones, the payoff can be worth it. Here we take a look at a few ways to help your smaller channel partners generate more revenue.

Healthy Goals For B2B Marketers In 2021

Your mental and physical health, as well as productivity and creativity, are a direct result of your daily routine and the amount of time and energy you focus on your own well-being. Countless studies have documented the importance of self-care and its relevance in the business world. Here we take a look at five health goals that can benefit your health, and your marketing career.

What To Include In Your Virtual Sales Presentations

With face to face sales meeting being nearly non-existent over the past nine months, we’ve all had to adjust to predominantly pitching our products in a virtual setting. Making these presentations effective requires a pitch deck that complements your talking points and emphasizes the value of your products or services. Here we take a look at what to include in your virtual sales presentations.

Support Your Channel Partners With Easily Co-Branded Content

The more support you provide to your channel partners, the more revenue they will produce for your organizations. One of the major needs for partners is quality content to help them build a digital presence and drive leads online. Creating content can be very time consuming, especially when it is not your own product. Providing your partners with content that can be easily co-branded will ensure a consistent brand message as well as take the pressure off of their sales and marketing teams. This enables their organization to focus more resources on closing sales for your products. Here we take a look at the different content pieces that should be made readily available for co-branding throughout your partner community.