Michael Auer

Recent Posts

Tips To Auditing Your Email Strategy

Email is an essential tool to an overall marketing strategy and can still be highly effective if implemented correctly. Email is much more than just a numbers game. Detailed personalization, eye-catching subject lines, and valuable content are necessary ingredients for an effective email campaign. When looking at your email strategy as a whole, there are a few questions to consider.

Coffee’s Role In Marketing Success

How many successful marketers do you know that don't drink coffee? Sure, there are some tea drinkers out there, and the occasional member of the 5 am club who functions on ambition and 5k morning runs alone. But let's be real, coffee is, was, and always will be the lifeblood of the marketing industry. Here we take a look at coffee's role in marketing success.

How To Use TikTok For B2B Marketing

TikTok was the most visited website in the world in 2021. While it has been lightly used thus far in B2B circles, that is beginning to change. The organic reach that can be achieved through this is unmatched by any other social platform. It offers an excellent opportunity to do one of the most important things in B2B marketing today; humanize your brand.

Growing Your Partner Ecosystem Through Multiple Channels

Recruiting channel partners often requires a long cycle and multiple touches. Since everyone has a slightly different preferred method or channel of communication, leveraging a multi-channel approach to grow your partner ecosystem is the most effective way to maximize your recruiting budget.

10 Steps To Become A Better B2B Marketer

The marketing industry evolves rapidly, and the recent pandemic has only sped up that evolution. In addition to new technologies, the way we approach campaigns and potential customers have seen a dramatic shift over the last few years. Most marketing campaigns are now customer-focused versus product-focused, which is the way it should and has to be. Ensuring that your campaigns are up to date and set up for success requires you as an individual and your team to keep your skills sharp. Here we take a look at ten steps to become a better B2B marketer.