There is still quite a bit of uncertainty in the world right now and marketing budgets and campaigns will continue to be affected. Taking a look at your marketing plan on at least an annual basis is a must and a great deal of flexibility should be included in your 2021 plan. Here we take a look at seven steps to refresh your B2B marketing plan.
While our B2C counterparts may get all of the attention when it comes to holiday marketing campaigns, there is still room for those within B2B organizations to make an impact. Providing value, building your brand and organizing your operation are all ways to make the most of the holiday season. Here we take a look at ten B2B marketing tips for the holiday season.
Growing your channel partner community is one of the best ways for B2B organizations to increase revenue. The key is in finding and on-boarding the right partners. Identifying an ideal fit with the resources necessary to provide a positive ROI can be challenging. Here we take a look at seven steps to recruit the best channel partners for your B2B firm.
Having a strong online network has increased in importance as companies have been operating fairly lean these days and everything is being done in the virtual world. This means many businesses have relied upon already established relationships that have proven fruitful versus trying something new and shiny. Your professional network can open a lot of doors for you, even indirectly. Here we take a look at several ways to grow your online network in 2021.