If your business is operating without a formal marketing plan, there is a good chance you’re not getting the most out of your marketing budget. A formal plan helps to align your marketing goals with the campaigns you’re running. It serves as the foundation for all of your marketing efforts.
It is important that leaders understand that many of their employees have a reduced capacity for work stressors during this unpredictable time. While some see working from home as a luxury, many others are having a difficult time adjusting to the isolation. The uncertainty that has engulfed the world in recent months has caused anxiety among many people about their future, as well as that of their company.