Having the respect of your team is instrumental to the success of your marketing department. Ensuring each person feels valued and realizes the work you put in yourself is essential in creating a healthy culture. That culture is what will breed teamwork, creativity, productivity and efficiency. Here are five key factors in gaining and maintaining the respect of your marketing team.
I think we can all agree that we’re hoping for a far more fruitful fall season than that of the spring of 2020. As we continue to adjust to the sweeping changes in our work and personal lives, it’s important to keep a sense of humor and appreciate the world around us. Here we’ve gathered some fall fun facts for 2020 to help get you excited for the cooler months ahead.
While consumer marketing dominates the headlines during the holidays, there is still room for B2B organizations to capitalize on the holiday season. Being helpful and showing appreciation can humanize your brand and make your company memorable. Here are five ideas to help inspire your B2B holiday marketing campaigns.
Outsourcing marketing campaigns can come with a degree of uncertainty, but it is important to know what to expect in return for your marketing dollars. Depending on the type of campaign and whether or not there are clear benchmarks established, you may be paying strictly for the marketing service itself or in some cases there will be a pay for performance model in place. Regardless of the structure, there are certain deliverables to be expected from an outsourced campaign.