James Lawson

Recent Posts

Maximize Market Development Funds For Your Channel Partners

Market development funds are a vital tool used by vendors to enhance the marketing efforts of their channel partners. These funds can be beneficial in meeting sales objectives. However, in many cases, these funds are misused or remain unclaimed. Here we’ve identified 8 ways to ensure your MDFs benefit your partners and provide you with real and continued ROI.

Is Your Email Marketing Strategy Getting Results? 10 Ways To Tell

Email marketing is a powerful tool for businesses of all sizes. But even the most effective strategy can become stagnant if it’s not evaluated periodically. So how do you know if your email marketing strategy is getting results? Here are ten questions to ask when evaluating your email marketing efforts.

8 Fun Facts About Coffee You Probably Didn’t Know

Do you love coffee? I know I do. There's no doubt that coffee is one of the most popular drinks in the world. In fact, it's become such an integral part of our culture that it's hard to imagine a day without it. But how much do we really know about this beloved drink? Here are 8 fun facts about coffee you probably didn't know!

Key Steps to Aligning Your Sales And Marketing Departments

The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can be a good thing if you’re both on the same page. To establish proper alignment, sales and marketing need to function as one cohesive unit. Here we look at a few key steps required to make that happen.

5 Video Marketing Essentials

Video has become an essential tool in B2B marketing for various reasons. They are easily absorbed and shared more through social channels than written articles. They help you humanize your brand and show your products in action. Here we take a look at five types of videos that are essential to your marketing plan.