Virtual events have taken over in the last two years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we take a look at six reasons your tech firm should host a webinar.

Showcase Industry Knowledge And Expertise

Webinars provide the perfect platform to establish yourself as a thought leader and your organization as an authority in your industry. Using the time as an opportunity to educate your viewers provides value and can help to build credibility.

Build Brand Awareness

Online events, in general, have never been more popular than they are today. They are essentially virtual meetings, making them very easy to access. If you record your webinars and post them across social platforms, they can build awareness for months after your event.

Humanize Your Brand And Develop Relationships

Webinars give you the chance to show off the human side of your brand. Not only do people get to place a face with the name, but you also have an opportunity to share stories from your past and add a little bit of humor. These types of live interactions can build trust and strengthen relationships.

Generate New Leads And Upsell Current Customers

The primary goal of any webinar is to create new business, whether it is from a prospect or a current customer. Anyone who registers is a viable lead, and those that attend are essentially taking part in a preliminary discovery call that will qualify them and gauge interest.

Create New Website Content

Recorded webinars make for great website content and can generate visits from those who were not able to attend and those referred by attendees. Both scenarios, along with a written transcript of the webinar, can help improve SEO.

Answer Questions And Get Feedback

Getting questions and feedback from attendees can provide you with valuable business intelligence on what your customers care about and think of your products. This type of information can be tough to gather without a live interaction in a group setting.

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