Keeping a positive attitude at work was difficult enough for a lot of people prior to the pandemic and being sent home to work. Staying productive without the proper attitude is all but impossible. Thankfully, there are steps you can take to get in the right mindset regardless of what is going on around you. Communicating with your loved ones and trusted team members is an important first step in getting your mind right and ready for work.
Measuring the success of a content marketing campaign can be challenging and involves many different components. Content marketing does so much more than generate leads, making it difficult to truly assess your return on investment. Brand awareness, top-of-the-funnel leads, social media followers, blog subscribers, and brand evangelists are all offshoots of content marketing campaigns. Here we take a look at which KPIs accurately measure content marketing success.
Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.
Attempting to break into a new market will require a significant investment of time, money, and resources. If your business has hit a point where you're looking to expand, you likely realize the impact a new market could have on revenue. As with many marketing initiatives, the process begins with research and building awareness. Here we take a look at a few simple steps to break into a new market.
Social media is the dominant online marketing channel, and LinkedIn stands above the rest as it pertains to B2B organizations. Posting, advertising, and engaging with your audience can help to drive brand awareness and generate leads. Your approach needs to be genuine, and providing value rather than a sales pitch will help you to build a relationship with your prospects. Here we look at a few LinkedIn marketing stats and what they mean for B2B organizations.