With face to face sales meeting being nearly non-existent over the past nine months, we’ve all had to adjust to predominantly pitching our products in a virtual setting. Making these presentations effective requires a pitch deck that complements your talking points and emphasizes the value of your products or services. Here we take a look at what to include in your virtual sales presentations.
The more support you provide to your channel partners, the more revenue they will produce for your organizations. One of the major needs for partners is quality content to help them build a digital presence and drive leads online. Creating content can be very time consuming, especially when it is not your own product. Providing your partners with content that can be easily co-branded will ensure a consistent brand message as well as take the pressure off of their sales and marketing teams. This enables their organization to focus more resources on closing sales for your products. Here we take a look at the different content pieces that should be made readily available for co-branding throughout your partner community.
While most marketing initiatives are measured by leads generated and revenue created, content marketing has a host of other benefits that contribute to your bottom line. While showing ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.
So, this is the last time we’re going to mention 2020, everybody with me? In what was the most challenging year of many of our lives, there were still many bright spots and positives that came about. As we wait for the world to return to normal, we reflect back on some of our most successful blog posts from 2020. Wishing you and yours a healthy and successful 2021.
Maintaining a positive company culture has presented a significant challenge for business leaders across all industries during the course of 2020. “A positive workplace is more successful over time because it increases positive emotions and well-being. This, in turn, improves people’s relationships with each other and amplifies their abilities and their creativity. It buffers against negative experiences such as stress, thus improving employees’ ability to bounce back from challenges and difficulties while bolstering their health. And, it attracts employees, making them more loyal to the leader and to the organization as well as bringing out their best strengths.” Finding new and inventive ways to bring teams together and keep individuals productive has become a daily task, with varying degrees of success. However, a positive culture is far too important to leave to chance.