Content marketing can be an extremely effective means of driving website visits and conversions, provided you have a well thought out and organized plan. A content calendar is an organizational tool that helps to improve the efficiency and effectiveness of your campaigns as well as your marketing team.

Keep Content Organized And Save Time

Generating enough content to fill your social media pages can be an arduous and time-consuming task. Plotting out your posts in advance while you have relatively little on your plate can help you save time and avoid being pulled away from other time-sensitive tasks. A content calendar allows you to schedule content weeks ahead of time. If something that is produced does not fit a particular campaign, it can easily be schedule for a later date without falling between the cracks.

Customize Posts And Avoid Spamming

A content calendar helps you to segment your posts so that you can customize content to fit a particular platform. It also ensures that you’re not posting duplicate content or too often. They can be very effective when it comes to delegating tasks as well. Scheduling by title or topic even prior to the content being created gives writers a clear deadline and, in some cases, extra time to further edit their pieces.

Track Performance And Cultivate Future Campaigns

Analytics play a key role in the success or failure of content marketing campaigns. Being able to track engagement statistics and relate them back to specific days and pieces of content can provide a myriad of benefits to future campaigns. You’ll be able to see which platforms are working best, which posting times are giving you the best reach and determine whether or not your content is resonating with your target audience.

Maximize Your Content

A content calendar can help you to schedule the right pieces for the right time. Scheduling relevant content around holidays, large industry events or milestones will help you to maximize the effectiveness of your content. It can also help you to identify posts that may be worth reposting or repurposing at a later date. If a piece of content was wildly successful during a certain time period in a previous year, why not post it the same time the following year?