Your company blog will be where the majority of your website content is housed and will drive a great deal of the traffic that comes to your site. Keeping things fresh with a variety of different media, including written articles, infographics, and videos, is a must, but you also need to cover a wide range of topics. Here we take a look at five types of articles to include in your company blog.
Highlighting your team members on a regular basis is a great way to improve employee morale and show your team how much you appreciate them. It can also boost your brand reputation, helping you gain new customers and bring in top talent. These should be fun interviews that highlight your team's accomplishments while giving a glimpse into their personality and future goals.
A product overview within your blog will be slightly different from an overview on your product pages. This type of article should be geared toward educating your audience on how your product solves a particular pain point they are experiencing. Talk about the practical benefits of your solution and cite reputable sources to highlight the need for such a product. This type of article is meant to get them excited to view your product page and learn more.
Thought leadership pieces highlight your expertise about a specific industry, product, or topic and can be used to establish credibility and authority in your market. Giving your point of view, key insights, and thoughts about the future of your industry showcases the type of forward-thinking that businesses look for in a vendor. Thought leadership pieces can do very well on social media, which can positively impact brand awareness.
Speaking about your company culture shows off a bit about what your company stands for and how you provide your employees a comfortable environment to grow and thrive. Believe it or not, this is something that clients will consider when deciding whether or not to do business with you. These articles should talk about what you do to promote a positive company culture and provide tips to other organizations looking to do the same.
Trend articles are some of the most searched for through Google and are also very popular on social media. Beginning in Q4, you should start to put out articles that talk about the trends of the previous year and what to expect in the following one. Pull from various resources to build your list and elaborate on each one in your own words. Don't be afraid to share your own predictions on what will be trending in the upcoming year.
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