Blogging is one of the best ways to build SEO on your website, but simply posting without an optimization strategy can take away its effectiveness. While you want your writing to be natural and informative, there are some key aspects to include in order to ensure they are properly optimized. Here we take a look at how to optimize your blog articles for SEO.
Strategically Use Long-Tail Keywords
Each blog post should be structured around 1-2 long-tail keywords that are likely to be searched by your target audience. This narrows the focus of each post and helps you capture traffic from readers who are looking for specific subject matter. Your keywords should be used within the title, headers, body, URL, image alt-text, and meta description of your articles. Use them naturally throughout your posts and avoid keyword stuffing or forcing them into your writing.
Use Topic Clusters And Relevant Links
Creating topic clusters involves using a central pillar page that discusses a broad topic and linking it to a variety of posts that cover more specific points on the same subject. For example, you may use a product page as your pillar and link any blog articles that focus on that solution to it. This makes it easier for search engines to crawl and recognize the relevance of your content.
Keep Your Content Up To Date
Creating evergreen content that never loses its relevance is ideal and necessary, but not always possible with certain subject matter. Repurposing and updating your existing content plays a key role in SEO, as does removing content that is no longer relevant. This should be an ongoing process so that no matter how far a prospect digs back in your archives, the content is still current and useful.
Optimize For Mobile
Choosing a responsive web design will ensure your visitors have a consistent experience regardless of the device they use to access your content. The majority of people access content on something other than a desktop these days, so optimizing for mobile devices is critical. Not doing so can make it difficult to read your blog and can cause people to bounce from your site. This can be extremely damaging to your SEO. Google also uses mobile optimization as a ranking factor on its own.
Click below to download our free guide which outlines how to audit and optimize each aspect of your digital marketing strategy