TikTok was the most visited website in the world in 2021. While it has been lightly used thus far in B2B circles, that is beginning to change. The organic reach that can be achieved through this is unmatched by any other social platform. It offers an excellent opportunity to do one of the most important things in B2B marketing today; humanize your brand.
Even with some in-person events returning, online events appear poised to continue in abundance, popularity, and effectiveness. Promoting a virtual event is a bit different than those held in person. While the cost is typically much lower without the need for travel or lodging, and being held online opens you up to a worldwide audience, the in-person experience is the biggest draw for many potential attendees. Pulling off a successful online event requires a creative team and collaborative effort between all sales and marketing divisions. Here we look at how to increase attendance at your next online event.
It's that time of year when marketers need to seriously nail down how they plan to grow their business in the coming year. While things in the world remain unpredictable, it is still important to have an organized marketing plan. Here we take a look at seven steps to reach your marketing goals in 2022.
Visual content is necessary both on your website and social media pages, especially for technology companies. Tech products and services can often be complex and difficult to explain through written words alone. Adding high-quality images, infographics, and videos to your content library can help you reach a larger portion of your target audience and ensure the value of your products and services is communicated effectively. Here we take a look at five essential pieces of visual content for B2B tech organizations.
Every marketer knows that content needs to be a part of their plan, but what types and how often do you need to produce them? That will depend on a variety of different factors. Here we take a look at the different types of content you’ll need in your marketing plan and the frequency you’ll need to post and distribute them.