Content is used in nearly every aspect of marketing to some degree, but what are its greatest benefits? Some are more evident than others, and knowing what will be gained through content marketing makes it much easier to create realistic expectations for marketers and those they report to. Here we take a look at three of the greatest benefits of content marketing.
LinkedIn ads can be highly effective in building brand awareness and generating leads, but there is a great deal of strategy involved in developing a truly successful campaign. B2B sales requires you to make multiple touches, to multiple decision-makers, through various channels. With its business first design and granular targeting, LinkedIn ads can help you reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.
Email is still a significant component of many marketing plans, and rightfully so. With the right list and a refined strategy, email offers the opportunity to reach a large audience with targeted messaging in a place they are likely to check multiple times per day. We could write an entire article on subject lines, and we did. You can check it out here. In this article, we cover six additional tips for email marketing success.
Compelling blog copy often includes a story that the writer picked up somewhere along their travels that helps to prove the point they are making in the article. That inspiration can come from a number of different sources. Here we take a look at where to gain inspiration for your blog copy.
Search engine optimization is a vital part of any digital marketing plan and requires constant attention to get it right. There are dozens of factors that determine the ranking of a website page, and those factors change frequently. Here we take a look at five simple ways to improve SEO.
