Demand Generation Blog

An effective channel partner marketing community can broaden the reach of your brand through selling, marketing and supporting specific geographical regions. Partners are the ones who have established relationships with their local markets and have insight that your company may not have access to. This allows them to make recommendations based on the known needs of their clients. That type of knowledge allows partners to offer products that will truly be of use to their clients, thus ensuring customer satisfaction. As a vendor, it is important that you contribute towards these efforts so the relationship remains mutually beneficial.

Social media algorithms have made it more difficult to lean on organic means alone. While organic messaging is still effective, in order to drill down to your target audience, your strategy should be supplemented with paid ads. There are several different types of LinkedIn ads. From sponsored content to sponsored InMail, there are a myriad of choices to reach your target audience. Regardless of which path, or paths, you choose, there are some key ingredients to every successful LinkedIn ad.

Email has always been a widely used marketing tool and smart marketers are utilizing it in a variety of ways to nurture current leads and draw in new customers. Newsletters provide an opportunity to appeal to a wide audience and are great for blasts that go out to a diverse database of contacts. They also help to identify those ready to make a purchase and keep your company name in front of your target audience.  Be sure to include creative personalization whenever possible to entice your recipients to click.

In selecting a marketing partner, there are a number of critical issues that a reseller or VAR, or any company for that matter, should carefully evaluate and consider. Performing due diligence to gain a strong level of comfort in these areas will help ensure that the right decision is being made to help you integrate with the most effective marketing partner for your organization.

Businesses are facing greater and greater demands on their time and their resources to keep up with the speed of technological changes. The past decade has seen incredible technical breakthroughs, new product categories and a shift in business models.  There are many diverse, unique business opportunities that are rapidly developing thanks to technological advances.  This article will explore some of the biggest disruptors on businesses during 2017.