We here at Winn Technology Group would like to wish our readers and clients a Happy Independence Day.  The Fourth of July offers many inbound marketing opportunities that can be aimed towards generating leads and improving client relationships.  Small initiatives and gestures during holidays will help to show the human side of your business.  Here we’ve outlined a few ways you can promote your company and show appreciation to your clients this Fourth of July.

Social Media

• Redesign Company Pages: Sprucing up your social media pages with patriotic decoration and salutations of good cheer is a great way to get into the holiday spirit, spread joy and grow your network.
• Visual Content: High quality GIFs, images and videos are the most shared content through social channels and are a fun way to put your holiday messages in front of a larger audience.
• Contests: Setting up a social media contest that rewards participants with company branded merchandise will encourage engagement. Certain branded items like flash drives, pens and T-shirts have a long shelf life and can increase brand awareness for years to come.
• Hashtags: Using popular hashtags such as #independenceday on your social posts will help your messages be seen by social users looking for related content. Try to include industry related keywords to refine your hashtags and pay close attention to trending topics.

Email

• Promotional Codes: Inserting promotional codes into your holiday emails will give your contacts incentive to work with you and help you gauge the effectiveness of your holiday marketing.
• Thank You Emails: Simply using the holidays as an opportunity to say thank you to your current clients can improve client relations and open up lines of communication.
• Personalization: Include your contact’s first name and company name within your subject line to get their attention and encourage them to open your email.

Blog/News Release

• History and Fun Facts: Putting together a numbered list that details the history of Independence Day and includes some little known facts is a fun way to diversify your content for the holiday.
• Event Promotions: If your company is planning an event, utilizing a blog or news release to promote it will help get the word around. Be sure to share these through all social platforms.
• Marketing Ideas: Most B2B businesses focus on specific verticals when creating their content. Research a few ideas that will help them market their business during the holiday and post them to your blog.  Again, make sure this is distributed through all of your social channels.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.

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