While definitive metrics to measure the effectiveness of social media marketing can be tough to determine, its importance cannot be understated.  With social channels becoming the primary means for product research, brand communication and lead generation, having a robust social presence is essential to compete in today’s marketing landscape.  While some may argue the true impact that social media has on their business’s success it’s impossible to argue with the following statistics.

Nearly one-third of the world uses social networks regularly.

94% B2B organizations rely on LinkedIn for content marketing and distribution.

Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site.

There are more than 50 million businesses using a Facebook Business Page.

There are more than 2 million businesses advertising on Facebook.

47% of marketers agreed Twitter was the best social media channel for customer engagement.

97% of adults between the ages 16-64 say they logged onto at least one social network in the past month.

In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts.

In the past two years, content consumption on LinkedIn has increased 21%.

73% of people say they use Facebook for professional purposes.

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.

64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly.

On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network.

YouTube has over a billion users, almost one-third of all people on the Internet.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

In 2015 YouTube posted the figure of 40 billion all-time views for branded content.

84% of CEOs and VPs say they use social media to help make purchasing decisions. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.  

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Sources: Sproutsocial, HubSpot, Social Media Examiner, eMarketer, Google, YouTube, Ambassador, RealSeo, Business 2 Community