Visual content and more specifically infographics have become an integral part of a diversified content marketing strategy. Here we break down the why and the how when it comes to incorporating infographics into your campaigns.
Channel partner recruitment can be a monumental task but finding the right partners is essential to any company that relies on the channel to sell their products. The ability to seamlessly add partners to your channel eliminates costly overhead and can increase revenue dramatically. You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors. Having a structured step by step process that takes you all the way from identifying potential partners to onboarding them is the best way to ensure your company establishes profitable partnerships.
When used selectively, direct mail is still a viable means of getting the attention of key decision makers within your most valued accounts. Multi-channel marketing utilizes a variety of marketing strategies to engage a target audience and direct mail is an integral piece. No longer a mass marketing device, direct mail is now most effective when used in strategic situations.
There are many different steps involved in creating a successful channel partner program. With the significant investment made in researching and recruiting it’s important to maximize the revenue stream produced by your partners. Without proper support and companies willing to go the extra mile, channel partner programs can fall flat.
The effect that social media has on SEO is sometimes overlooked but as the popularity of social platforms continues to grow, so will their impact on SEO. Optimizing your profiles, posting website content and regularly engaging with your audience is essential to improving your SEO ranking. Here we’ve outlined a few ways that having a strong social presence can affect your rankings.
