While every buyer is different, there are a few key aspects of the customer experience that B2B technology buyers view in high regard. There are of course many other details that go into the sales process, but these 4 core pieces are what you can base your sales, marketing and product development on.
Lead generation campaigns have changed dramatically over the years due to the rapid digital transformation. However, there are some time-tested tactics that can generate a higher quality lead. Utilizing a multi-channel marketing approach doesn’t necessarily mean using every channel in one campaign. There are certain tactics that work well together. Here is a base example of how to develop a lead generation campaign based on email, response handling and teleprospecting.
Utilizing a diverse set of blogging techniques gives marketers the best chance to reach their target audience. Communicating your thought leadership through different media gives your visitors the chance to consume your content in their preferred method. It also allows content developers to remain creative and keep your company blog from becoming stale. Here we’ve compiled some statistics that highlight the importance of employing a diverse content strategy.
Email marketing personalization goes far beyond simply including a contacts first name in your subject line. Including a persons name is certainly important but in order to truly get your prospects attention there are several other factors and techniques that should be considered.
Working in the technology and tech marketing industries can be extremely stressful. Studies have shown that laughter reduces stress, improves memory and enhances your immune system. All of these are critical to success in the business world and even more so in the tech industry. Here we’ve compiled 10 of our favorite technology jokes to help take the edge off.
