Demand Generation Blog

Account Based Marketing, which essentially evolved from key account marketing, is a strategic approach to B2B marketing based on goals for specific target accounts. B2B marketers that even consider an account-based marketing program say that it will be too difficult to implement. They think of the questions: Will my team have to be restructured? Or, Do we have to revamp our entire marketing strategy? The answer is a simple no. Every B2B company has unique processes and goals so ABM won’t be a one-size-fits-all strategy and is usually implemented in enterprise-level brands with more than 1,000 employees to help teams. ABM is effective for initiatives across the entire buyer and customer journey. Here we will discuss four reasons to consider implementing Account-Based Marketing into your B2B Marketing Strategy.

Lead management is what links marketing and sales together for a company. It can identify potential buyers, educate them, engage with them and when leads are considered qualified, pass them from marketing to sales. You need to ask yourself if your business is following an organized and effective lead management process because doing so can improve the results of your lead generation efforts and will contribute to more sales.

For many owners and their businesses, every year is a time to reflect on the business trends that tend to shape the corporate world. You can never fully know what the future will bring, and spotting the business trends that truly mattered can be difficult. Here we will discuss some of the most insightful trends that may not just define 2017, but for years to come.

Teleprospecting was once the center of the marketing universe, and while its purpose and implementation have changed, it still remains an integral piece of any marketing plan. When companies utilize this method properly, it can be a very effective tool to generate and nurture leads. According to Aberdeen research, 60% of leads on average still come in through outbound marketing efforts vs. 40% from inbound. Here are ten teleprospecting tips and tricks that will give you the best chance at teleprospecting success.

When it comes to the ever-changing business world, channel marketing professionals understand that there is always something new in the manner that people make buying decisions since they are capable of accessing so much information. Here we’ve outlined a few trends in channel marketing to take advantage of in 2018.