Visual content and more specifically infographics have become an integral part of a diversified content marketing strategy. Here we break down the why and the how when it comes to incorporating infographics into your campaigns.
Why To Use Infographics:
78% of CMO’s believe custom content is the future of marketing. -HubSpot
Infographics are highly customizable and can be easily branded with your company’s colors and logo to help increase brand recognition. Along with providing valuable information about your company, industry and products, infographics allow you to showcase your brand without being overly promotional.
Infographics are "liked" and shared on social media 3X more than other any other type of content. – Mass Planner
Social media has become the most used and effective way of distributing online content and infographics set the standard when it comes to engagement. This will help to drive website traffic, improve SEO and expand the reach of your content.
Publishers that feature infographics grow traffic 12% faster than those who don’t use infographics. – HubSpot
Increasing website traffic is one of the top priorities of marketers these days and infographics have proven an effective means for doing so. Since they are shared so frequently through social channels they have a better chance of being picked up by other websites and publications.
How To Use Infographics:
Simplifying Statistics
Large amounts of statistical data can drag down the creativity of a written blog piece. However, they can be put on display and made more easily digestible through the use of infographics. Using statistics in a visual manner also helps readers better understand their significance and variations over a period time.
Communicating Difficult Concepts
If your product or service solves a problem with a complex solution it can be difficult to communicate with only the written word. This is particularly useful in the fast moving tech industry where the need to explain the benefits of frequent upgrades is so prominent.
Diagram How Something Works
Much like putting together an entertainment center or new office desk, it’s best to have a picture along with written directions when explaining how your product or solution works. Displaying the inner workings of a new tech gadget or even screenshots of a new software program can be a big hit through social channels.
Comparisons
A visual display of how your solution measures up against your competition or predecessors can have a significant impact on the reader. Be sure the information you provide is accurate to ensure the integrity of your content.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.
