--- title: 5 Ways To Repurpose Dated Blog Content description: Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience image: https://blog.winntech.net/hubfs/blog-1513528_640.jpg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # 5 Ways To Repurpose Dated Blog Content Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on Mar 13, 2017 12:57:58 PM - [Tweet](https://twitter.com/share) ![5 Ways To Repurpose Dated Blog Content](https://blog.winntech.net/hs-fs/hubfs/blog-1513528_640.jpg?width=299&name=blog-1513528_640.jpg "5 Ways To Repurpose Dated Blog Content")Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience.  Simply coming up with a strong title can be an arduous task.  Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations.  You may have a great article that didn’t take off simply because the timing wasn’t right.  Your audience may have grown since that last time a piece was published.  There are many different reasons for Repurposing content, but how do you go about it?  Here we’ve compiled 5 ways to repurpose your dated blog content. ### Recap If you have several posts on a specific topic they can be grouped into a recap blog.  Take the title and the first paragraph of each blog, link the title to the full post and add an introduction.  This type of post not only promotes several blogs on one post, it increases your CTR, which will [improve your SEO](https://blog.winntech.net/winn-demand-blog/search-engine-optimization-tips-for-2017) and fortify your article with a plethora of inbound links. ### New Angle Perhaps your view on a certain topic has changed.  Maybe technology has solved a problem you once wrote about but created a new one in the process.  Taking a new angle and providing additional insight on a previous topic will help you capitalize on its prior success.  It also gives you an opportunity to further optimize your post and update your graphics. ### Series Organizing small groups of similar blogs into a series and utilizing them in [email workflows](https://blog.winntech.net/winn-demand-blog/10-lead-nurturing-campaigns-to-feed-your-funnel) and social media posts is great way to repurpose with minimal effort.  Many readers will follow a series until its completion, which gives you several opportunities to convert them into leads. ### Comments The comment section on your blog and social posts contain many valuable insights and opinions on the topics your readers are most interested in.  These can be used to develop titles, rework previous posts and uncover pain points you may not be addressing in your current content. ### Different Medium In many cases your content may be right on the mark, but you’re not appealing to your target’s preferred medium.  [Converting a video](https://blog.winntech.net/winn-demand-blog/7-types-of-marketing-videos-to-upgrade-your-content) into a written blog or a written blog into an infographic will give you another, and perhaps better, opportunity to reach them.  Founded in 1990, [Winn Technology Group](https://www.winntech.net/) is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management. ### Click Below to Download our Free eBook: Are You Playing With a Full Deck – 52 Tips to Improve Your Inbound Marketing Strategy[![Are You Playing With A Full Deck? : 52 Tips To Improve Your Inbound Marketing Strategy](https://no-cache.hubspot.com/cta/default/248984/cc9c6e61-6f86-4992-aed9-a600f5c65e31.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/cc9c6e61-6f86-4992-aed9-a600f5c65e31) Topics: [Inbound Marketing](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - [Marketing (221)](https://blog.winntech.net/winn-demand-blog/topic/marketing) - [Inbound Marketing (188)](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) - [Digital Marketing (100)](https://blog.winntech.net/winn-demand-blog/topic/digital-marketing) - [Social Media (72)](https://blog.winntech.net/winn-demand-blog/topic/social-media) - [Channel Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) - [Growth Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/growth-marketing) - [Event Marketing (43)](https://blog.winntech.net/winn-demand-blog/topic/event-marketing) - [Email Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/email-marketing) - [Multi-Channel Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/multi-channel-marketing) - [SEO (28)](https://blog.winntech.net/winn-demand-blog/topic/seo) - [Teleprospecting (27)](https://blog.winntech.net/winn-demand-blog/topic/teleprospecting) - [Account Based Marketing (26)](https://blog.winntech.net/winn-demand-blog/topic/account-based-marketing) - [Lead Nurturing (24)](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) - [Lead Generation (21)](https://blog.winntech.net/winn-demand-blog/topic/lead-generation) - [Branding (20)](https://blog.winntech.net/winn-demand-blog/topic/branding) - [Demand Generation (10)](https://blog.winntech.net/winn-demand-blog/topic/demand-generation) - [Marketing Automation (10)](https://blog.winntech.net/winn-demand-blog/topic/marketing-automation) - [Trade Shows (10)](https://blog.winntech.net/winn-demand-blog/topic/trade-shows) - [Live Touch (7)](https://blog.winntech.net/winn-demand-blog/topic/live-touch) - [Video (6)](https://blog.winntech.net/winn-demand-blog/topic/video) - [Medtech (5)](https://blog.winntech.net/winn-demand-blog/topic/medtech) - [Pay Per Click (5)](https://blog.winntech.net/winn-demand-blog/topic/pay-per-click) - [Business Process Outsourcing (2)](https://blog.winntech.net/winn-demand-blog/topic/business-process-outsourcing) - [Sales (2)](https://blog.winntech.net/winn-demand-blog/topic/sales) - [AQLs (1)](https://blog.winntech.net/winn-demand-blog/topic/aqls) - [News Release (1)](https://blog.winntech.net/winn-demand-blog/topic/news-release) - [Product Support (1)](https://blog.winntech.net/winn-demand-blog/topic/product-support) [see all](https://blog.winntech.net/winn-demand-blog/5-ways-to-re-purpose-dated-blog-content#) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)