Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience. Simply coming up with a strong title can be an arduous task. Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations. You may have a great article that didn’t take off simply because the timing wasn’t right. Your audience may have grown since that last time a piece was published. There are many different reasons for Repurposing content, but how do you go about it? Here we’ve compiled 5 ways to repurpose your dated blog content.
Recap
If you have several posts on a specific topic they can be grouped into a recap blog. Take the title and the first paragraph of each blog, link the title to the full post and add an introduction. This type of post not only promotes several blogs on one post, it increases your CTR, which will improve your SEO and fortify your article with a plethora of inbound links.
New Angle
Perhaps your view on a certain topic has changed. Maybe technology has solved a problem you once wrote about but created a new one in the process. Taking a new angle and providing additional insight on a previous topic will help you capitalize on its prior success. It also gives you an opportunity to further optimize your post and update your graphics.
Series
Organizing small groups of similar blogs into a series and utilizing them in email workflows and social media posts is great way to repurpose with minimal effort. Many readers will follow a series until its completion, which gives you several opportunities to convert them into leads.
Comments
The comment section on your blog and social posts contain many valuable insights and opinions on the topics your readers are most interested in. These can be used to develop titles, rework previous posts and uncover pain points you may not be addressing in your current content.
Different Medium
In many cases your content may be right on the mark, but you’re not appealing to your target’s preferred medium. Converting a video into a written blog or a written blog into an infographic will give you another, and perhaps better, opportunity to reach them.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.
