Blogging is one of the best ways to build SEO on your website, but simply posting without an optimization strategy can take away its effectiveness. While you want your writing to be natural and informative, there are some key aspects to include in order to ensure they are properly optimized. Here we take a look at how to optimize your blog articles for SEO.
There is little argument that social media is an essential part of digital marketing, but which platforms work best for B2B organizations, and how should they be used? The number of social media sites continues to grow, but in this article, we focus on the five that are most valuable to those in the B2B space.
Supporting your channel partners in their marketing efforts is vital to generating revenue and ensuring they are focused on selling your products. Providing market development funds and a list of approved marketing vendors is an important first step, but including pre-structured campaigns along with the content needed to implement them will guarantee consistent messaging and help solve the bandwidth issues that so often plague channel partners. Here we outline three different micro-digital marketing campaigns that can be used to support your channel community.
Multi-channel marketing has been a buzzword for some time now and has proven to be the most effective way of reaching and engaging prospects. Many of the same principles can be implemented by your sales team as well. There have never been more channels to communicate with prospects as a group or as individuals. Here we take a look at how to take a multi-channel sales approach.
Promoting through multiple channels and with a variety of content will create visibility for your event, get you in front of your desired audience, and help drive attendance. While in-person and online events appeal to audiences differently, how you promote them will be very similar. Here we take a look at how to promote your next B2B tech event.
