While many marketers may believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound is a must in order to achieve real growth. Each side has its strengths and benefits, and there are endless possibilities for merging the two. Blending inbound and outbound tactics will enhance campaign success and increase lead quality.
Attracting profitable channel partners can present challenges, but there are several keys to building a successful partnership. Identifying your ideal channel partner persona is one of the first steps you’ll need to take to have an efficient and effective recruitment program.
Winn started in the living room of a family home in Connecticut in 1990 and has grown into a business that serves the marketing needs of some of the largest corporations in the world.
Things have changed exponentially in the world since January of 2020. Now that things are beginning to move towards the new normal, it's important to adapt previous practices to the new way of living and marketing, specifically event marketing. Here are a few ways to help your marketing event be a success.
Driving website traffic is near the top of most of our lists when it comes to social media marketing goals. Gaining followers, creating engagement and building awareness all come from consistently posting quality content, but there is more to it than content creation. Here we take a look at ten ways to increase website traffic with social media.
