The last two years have brought on a renewed focus and importance on generating renewals and additional revenue from current clients. With businesses being more careful than ever with how they spend their budget, ensuring your current customers keep coming back for more is essential to your bottom line. Here we take a look at how to renew and upsell current clients.
Nurturing Email Workflows
Marketing automation is necessary in today’s business world, and email workflows offer a great way to nurture current clients. Automated workflows allow you to schedule, personalize and send relevant information without flooding your client’s inbox. These emails should be a mix of educational content, entertainment pieces, and product updates or releases. You can also include announcements of any events you may be running or attending and special offers only available to past and present clients.
Social Media Interactions
Establishing a true connection with your clients through social media not only helps to delight your customers but can also be a great way to place additional opportunities in front of them. Be sure to create genuine connections with your clients, and don’t simply use social media as a means to upsell. Share a bit of yourself on a personal level, as this will encourage your clients to do the same. Even having the smallest thing in common can lead to a conversation and potentially additional sales.
Monthly Email Newsletters
A monthly company newsletter that includes recent blog posts, news releases, and upcoming events or activities will help keep your company at the top of the minds of your clients. They also provide information on products and services that they may not be aware of. Make your newsletters fun and entertaining by including humor, cartoons, employee spotlights, recipes, health tips, and anything else that would appeal to most of your clientele. High-quality images and videos can make your newsletters stand out.
Periodic Company Visits
For key accounts and larger clients, a visit to their headquarters or inviting them to your facility can help establish a stronger relationship between your companies. Clients often have little face-to-face contact with the companies they do business with, and a single live touch can set you apart from the competition. While this has not been a real possibility over the last two years, that is starting to change. Now may be a good time to schedule a visit for 2022 and have a bit of human interaction with your clients.
Winn has created and implemented thousands of nurturing campaigns on behalf of our customers over the last 31 years. Contact us today to learn more.
