Creating effective landing pages is an integral part of digital marketing, as this is where you'll communicate the details of your offers and capture contact information. Simplicity is a must for landing pages. Your landing pages should focus on one offer and not include any other distractions like more CTAs or pop-ups. Here we take a look at how to craft an effective landing page.
Customers hold all the cards today. Building your brand around your ideal customer is a must with so much competition and seemingly limitless options. Many brands claim to be all about their customers, but what does true customer-centricity really look like?
Halloween has been celebrated in some capacity, but some name, for over two thousand years. Which means there is a great deal of history behind the holiday. What many believe to be modern traditions actually have roots that date back hundreds of years. Here we take a look at fifteen fun facts you might not know about Halloween history.
Content is used in nearly every aspect of marketing to some degree, but what are its greatest benefits? Some are more evident than others, and knowing what will be gained through content marketing makes it much easier to create realistic expectations for marketers and those they report to. Here we take a look at three of the greatest benefits of content marketing.
The holidays are typically the time when B2C marketers get a chance to shine, but there are still quite a few things we in the B2B realm can do to boost our holiday marketing efforts. Here we take a look at five-holiday marketing tips for B2B organizations.
