Demand Generation Blog

Taking creative energy and funneling it into campaigns is what marketing is all about. The last year and a half of work from home and lockdown has been challenging for many marketers who draw their inspiration from interactions with colleagues and the general energy of the office environment. But let's face it, even when we were all in the office, there were still times when it was tough to get the juices flowing. Finding ways to maintain a creative mindset is essential in order to continually create campaigns that have an impact on your audience. Here we take a look at five ways to help maintain a positive, productive marketing mindset.

Account-based marketing requires the use of multiple channels in order to be effective. Every prospect will have their own preferred method of communication, and each channel offers a different way to showcase your brand and its products. Here we look at some of the key channels to use in your ABM campaigns and how to use them.

Rejection is a major part of sales, and learning how to both deal with it and eliminate the fear of it will be a determining factor in the amount of success you have. The fear of rejection can be crippling and cause you to lose opportunities. Here we take a look at seven ways to overcome the fear of rejection.

The health of channel ecosystems is now a focal point of channel leaders, with the idea of taking a more hands-on approach at supporting partners becoming a much-needed reality. Relying on just a few partners to generate revenue is no longer a sustainable approach. Each partner needs to be invested in and guided to the point of profitability for the channel model to be successful. Establishing an ecosystem mindset built around the idea of holistic success takes a concerted effort on behalf of channel leaders to develop their partners.

As competition rises in the technology space, segmenting a small subset of your target accounts and developing personalized account-based marketing campaigns has become the go-to strategy for the majority of marketers. The ROI that can be acquired through a narrow focus on your most sought-after accounts can far outweigh that of campaigns that take a broader approach. Laying the groundwork for an ABM campaign involves a great deal of effort, but the actions needed can be divided into five key steps.