The holidays are typically the time when B2C marketers get a chance to shine, but there are still quite a few things we in the B2B realm can do to boost our holiday marketing efforts. Here we take a look at five-holiday marketing tips for B2B organizations.

Client Thank You Emails

A thank you email to a client can have a far greater impact than one might believe. Simply acknowledging that you appreciate their business and that you enjoy working with them can spawn new conversations, upsells, and renewals. Including some kind of gift or incentive within the email can make this process even more effective.

Gift Card Promotions

Gift cards have become a tool for many marketers to persuade prospects to attend a webinar or have a discovery call. While this can lead to meetings with people who are only interested in the gift card, the effort will be worth it if you're targeting is on point. At the very least, you're getting a chance to introduce your company to top targets, interested or not.

Direct Mail To ABM Targets

A three-dimensional direct mail piece sent to top-level decision-makers within your most sought-after accounts is a great way to stand out with your holiday marketing. With so much of the marketing world turning to the digital realm, old-school tactics such as direct mail and teleprospecting have experienced a rebirth of sorts due to their relative rarity.

Promote Giving Back

While you don't want to brag about your charitable giving and volunteer work, it is a good idea to publish blogs and social posts that bring attention to these causes. This humanizes your brand and can improve your reputation. It also shows off what you stand for and may encourage others to give to those organizations.

Reward Your Team

One of the best things you can do to improve your marketing efforts is to motivate your team. Offering a bonus or even holding some kind of contest to get the competitive juices flowing can give your team the motivation it needs to power through the holiday season. It doesn't have to be cash, either. Perks like additional time off or new equipment have an impact as well.

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