While digital channels have become the go-to for many marketers, there is no substitution for a live touch over the telephone. Networking through an organization can help you gain valuable business intelligence, and speaking with someone live goes a lot further in building a relationship than email ever will be. Here we take a look at four reasons teleprospecting is still important.
In-person events are finally coming back, and it's time for organizations to start planning how to fully take advantage of what was once an integral part of marketing. While it may take a little while before everyone is willing and able to attend, there are many who are chomping at the bit to get out and network face to face. There are a variety of different types of events that your business can both attend and host.
While few will question the importance of digital marketing, there still seems to be a struggle for marketers to prove what they are doing is having a true impact on the business. While many will look to the bottom line of sales directly attributed to digital activity, far more metrics indicate company growth, brand awareness, trust, and authority. Here we take a look at which digital marketing metrics mean the most.
Nothing happens without the follow-up. Whether you’re speaking with a prospect, client, or coworker, following up is essential in moving toward your desired outcome. Here we take a look at the many triggers that warrant following up with a prospect.
With in-person trade shows and conferences slowly starting to make a comeback, we thought it would be a good idea to put together some best practices as all of us are surely a bit rusty with our live event strategy. Prior to the pandemic, in-person events were one of the top ways to meet new prospects, build relationships and generate leads. They also served as a great learning experience and an opportunity to grow brand recognition. With that in mind, we've put together a few tips on how to get the most out of in-person events.
