The telephone has long been an integral tool for marketing, even if its uses have changed a bit. Cold calling can still be effective at times, but teleprospecting is best used in conjunction with other marketing tactics. It can be blended in with various strategies and comes with some advantages that simply can’t be found through digital means alone. Here we take a look at four reasons to use the telephone in your marketing.
Digital marketing is a very broad term that encompasses a wide variety of tactics and strategies. B2B organizations have come to realize over the last two years that digital is the future of marketing. Here we take a look at eight digital marketing tactics that drive leads and awareness.
Creating premium content is a vital part of inbound marketing and provides you with in-depth content that can be gated by a form to capture leads or your sales team's use as fulfillment pieces. Ebooks, whitepapers, and case studies will typically make up the majority of your premium content library, and creating at least one piece per quarter should be your minimum goal. Here we take a look at how to write and design an eBook.
Your company blog will be where the majority of your website content is housed and will drive a great deal of the traffic that comes to your site. Keeping things fresh with a variety of different media, including written articles, infographics, and videos, is a must, but you also need to cover a wide range of topics. Here we take a look at five types of articles to include in your company blog.
LinkedIn is the leading social media platform for B2B organizations and can be used to build brand awareness and generate leads. Using a blend of organic and paid tactics to reach your audience will be more effective than using one or the other. Here we take a look at how to blend organic and paid social media marketing with LinkedIn.
